A Deep Dive Into: Media

Everything You Need to Know About Media In Under 5 Minutes

What Is Media?

Media is a decentralized, open-source live streaming hosting solution that is powered by Media Network. They are a privacy-first CDN that allows decentralized P2P content delivery.

What Problems Are Media Solving?

Censorship & Control

One major problem with modern live streaming is that most platforms are heavily centralized and can be controlled. For example, Facebook Live streaming is very popular but the platform has come under criticism for censoring what kind of content they allow streaming of.

Similarly, Twitch and Youtube, two other major streaming platforms, have been accused of censoring those with unpopular views or removing videos that cover politically charged topics. Given that so many people rely on our current media ecosystem, the fact that censorship is slowly becoming the norm is worrying.

Limited Bandwidth & Server Inefficiencies

Another issue that Media Server Express solves is scalability. Major streaming platforms have a ton of computing resources, but since they operate on a centralized framework, there is a hard upper limit on resources. They also carry high overheads and fail to reward or incentivize participation on the network.

Not only are centralized CDNs expensive, but they are also inefficient. According to Anthesis Group, up to 30% of the servers deployed worldwide are sitting idle.

How Does Media Solve Them?

P2P Architecture

Media Server Express uses the Media Server peer-to-peer (P2P) architecture to create an open-source and self-governed media ecosystem solution. Media Server allows individuals to designate their computing device as a server on the network. The network will then use that computer for partial computing resources. Through this P2P network, anyone can participate and any existing infrastructure can be scaled on demand.

Reverse Proxies

The primary difference between a forward proxy server (conventional CDNs) and a reverse proxy server (Media Network) is this:

  • Forward proxy servers sit in front of users.
  • Reverse proxy servers sits in front of web servers, and intercepts requests.

In other words, a reverse proxy acts on behalf of the server, while a proxy acts on behalf of the client.

The primary advantages of reverse proxy servers include:

  1. Load balancing – reverse proxies allow for more efficient distribution of incoming traffic, preventing the risk of server overload.
  2. Protection from attacks – reverse proxies remove the need for IP addresses to be displayed, reducing the risk of DDoS attacks.
  3. Global Server Load Balancing (GSLB) – websites can be distributed across multiple servers, minimizing load times.
  4. Better caching – A reverse proxied website benefits from faster load times thanks to its ability to serve up data from the user’s closest geographical location.
A traditional, centralized CDN network.
Media Network’s ‘reverse proxy’ CDN model.

Distributed Bandwidth Market & “The Media Edge”

Media Server’s distributed bandwidth market lets users pick and choose what resources they need on their networks. Individuals and organizations can also set up Media Edges and serve content without having to authenticate.

Those who hold at least 25 MEDIA and participate in bandwidth contributions are rewarded in SPL tokens for their contributions.

Blockchain’s Censorship Resistance

Media Server Express is designed as a streaming platform that can circumvent censorship. Since Media Server is 100% decentralized, no one entity or person has full control over the platform.

Those that opt to use their resources as part of the network are rewarded with a fixed supply SPL token that is created through Solana’s blockchain technology. This structure of the project encourages and rewards collaboration and working together between individuals on the network.

The Media Foundation is dedicated to open analytics and transparency. That is why they make analytics publicly available to anyone who wants to view them so people can check for fake network usage and avoid misleading user data.

Cross Compatibility

With Media Server Express, broadcasted content is sent through ingest software, which reformats the raw data to make it compatible with any device. This reformatted data stream is then sent to end-users, who share bandwidth and computing resources with each other. You can make a custom streaming platform on a VPS or dedicated server that anyone can access and that no one has complete control over.

Easy Server Deployment

With Media Server, you can deploy your platform in just a matter of seconds. You can add your server to the network through the front end applications Media App and Media Edges.

Having a decentralized infrastructure means that you can host millions of viewers simultaneously without exposing your IP address. With Media Server Express, there is no in-principle limit in concurrent users or bandwidth.

The MEDIA Token

Media and all of the systems in its ecosystem, such as Media Server Express, Media Guard, and Media Edge use the MEDIA token that is minted on the Solana network. Users are rewarded with tokens when they opt to let their computer be used as a server node on the Media Network. Media tokens have a fixed supply.

The total amount of bandwidth available depends on the amount of MEDIA tokens staked. Service providers will earn liquidity provider fees, and consequently increase their maximum bandwidth quota. MEDIA tokens also give holders the power to influence how the core protocol is governed. The count uses a buy-back and burn mechanism to prevent inflation and help the coin maintain its value.

Here is the full list of the MEDIA token’s current utilities:

  • Burst the network and make use of the available bandwidth to scale existing infrastructures
  • Governance
  • Pay for data transfer fees
  • Buyback-and-burn with the protocol revenue from fees
  • Run a Media Guard, help secure the network, and earn MEDIA
  • Run a Media Edge, relay data using your unused bandwidth, and earn MEDIA
  • Earn MEDIA when you share data to other peers downloading the same content
  • Use the Media PeerPool library as a standalone component and reduce up to 99% of your CDN costs

Media’s Core Team

Media Server is part of the Media Network that is handled by the Media Foundation. The Media Foundation is made up of engineers, researchers, scientists, designers, and more who want to create a decentralized media network.

The team has elected to remain completely anonymous for now, so we do not actually know any names or demographics.

The team has opted for anonymity as they believe it is the best way to form a censorship-resistant media network and avoid pressure from political or governmental entities.

Media Foundation says they will remain anonymous until they achieve their goal of complete decentralization.

Investors and Partners

Partners for Media Network and its app ecosystem include:

  • Almeda Research
  • Solana
  • Serum
  • Raydium

Funding Rounds

Seed Round (Raydium Pool)$5,000,000
Seed Round (Community Pool)$5,000,000

Total tokens for the raise was capped at 100,000 MEDIA (1% of total MEDIA supply), at a fixed price of $10 USDC per 1 MEDIA token. The raise was conducted as an IDO on Acceleraytor (Raydium’s IDO launchpad). There were no private sales.

Token Release & Distribution

CategoryTokensUnlocked
Pre-select1,000,000
Advisors600,000
Liquidity500,000100,000
Pool100,000100,000
IDO50,00050,000
Staking and Rewards2,000,000300,000
Ecosystems & Partnerships2,250,000
Team200,000,000
Tech and Infrastructure1,500,000

The majority of these tokens are locked up for at least 7 years. As such, the team and strategic partners have no incentive to sell the coins until the protocol’s long-term success is guaranteed.

Roadmap

Media Foundation has a detailed roadmap of their project timeline, which includes 6 key phases.

Phase One: “Devnet”

  • Genesis
  • Media Guard v0.1
  • Media Edge v0.1
  • Media PeerPool v0.1
  • Media App v0.1
  • Media Server Express

Phase Two: “Media Network Token”

  • Token Generation Event
  • MEDIA Initial Exchange Offering

Phase Three: “Testnet”

  • LP MEDIA Staking
  • Media Edge v0.2
  • Media Scan: Network Explorer & Analytics

Phase Four: “Multi-Protocol”

  • WebSockets (WSS)
  • Quick UDP Internet Connections (QUIC)
  • Media App for iOS / Android
  • Media Guard v0.2

Phase Five: “Mainnet”

  • Media Guard v1.0
  • Media Edge v1.0
  • Media PeerPool v1.0
  • Media Server v1.0
  • Media App v1.0
  • On-chain Governance

Phase Six: “Innovation Zone”

  • Media dDNS – An Enterprise-Grade, Decentralized DNS Service
  • Media dName – Decentralized and Censorship-Resistant Domain Registration
  • Media dVPN – Decentralized and Censorship-Resistant VPN Service

Competition

Some of the largest competitors that Media faces include

  • Streamr Network – The Streamr Network is a scalable real-time messaging system, which enables applications and devices such as IoT sensors or connected cars to share and trade their data.
  • AIOZ – A blockchain-based CDN promising to create a new future of streaming.
  • Theta -Allows users to simultaneously watch video content and earn token rewards for relaying video to other users who are also watching the same content.

Wrapping Up

Media Network and its associated applications Media Server, Media Guard, and Media Edge are an exciting new frontier in the blockchain and proof-of-stake industries. Media Network uses SOL generated MEDIA tokens to host and scale a decentralized content delivery network that is impervious to censorship and maintains your privacy.

Media tokens are still relatively new in the crypto world but the initial token release and distributions are geared to the long term success of the Media Network project to create a fully decentralized media suite that anyone can join and use.

As always, make sure to do your research before speculating on any cryptocurrency assets.
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